RideYellow California Privacy Policy


Effective Date: October 20, 2021

The California Consumer Privacy Act (“CCPA”) is a privacy law that grants California residents new rights with respect to their personal information. This law took effect as of January 1, 2020.

When you use the App or software products offered by NTS, the associated products or services offered by and our partner Taxi companies (NTS and Taxi companies hereinafter referred to as “RideYellow”), the partner taxi companies have a policy that we do not sell your data — they are not data brokers, and they don’t put your data on the open market. However, under the CCPA, some sharing of personal information necessary to provide you with personalized ads and/or promotions from third parties may be considered a “sale,” even if no money is exchanged. We aren’t changing how we share or use your data, but we want to make sure you have choices under the new definition of “sale.”

You may opt of having your personal information shared for the purposes of providing you with personalized ads and/or third party promotions by sending an email with the subject “Advertising Opt Out” to support@rideyellow.com, which email must be from the email address associated with your account. As a result, you may no longer receive personalized advertisements or promotions from RideYellow or via RideYellow’s apps or websites.

You can read more about how we use personal information in our Privacy Notice